Mexico should be applauded

"Mexico should be applauded for the way it handled the swine flu crisis," said Ufi Ibrahim, Chief Operations Officer of the World Travel & Tourism Council (WTTC), speaking at a recent media breakfast organised by the Mexico Tourism Board. "The Mexican Government and other stakeholders in the local Travel & Tourism industry have taught us all a lot because they have shown great leadership during their period of crisis, not to mention responsibility, timeliness and effectiveness.

"This was one of the clear messages that came out of our 9th Global Travel & Tourism Summit, held in Florianópolis, Brazil, in May 2009," Ms Ibrahim added. "The virus and the need for the global Travel & Tourism industry to prepare for a pandemic were top of the agenda at the Summit, and Mexico's responsible approach to reporting the outbreak and its impact impressed delegates from around the world."

In 2008, international tourist arrivals in Mexico grew by 5.9% to 22.6 million while US dollar travel spending by all visitors rose 3.4% to US$13.3 billion. More significantly, WTTC's research shows that the country's Travel & Tourism Economy increased its contribution to 13.2% of Mexico's GDP, growing by 3.8% - as against stagnation in Travel & Tourism Economy GDP posted by the Americas as a whole.

In addition and, even more importantly, given the global economic situation and rising unemployment around the world, an estimated 40,000 additional jobs were created directly last year by Mexico's Travel & Tourism Industry, raising the total number of people directly employed in the sector to 1.7 million.